How to create a postcard campaign?

A step-by-step guide to transforming your physical mail into a high-converting marketing engine.

1 🎯 Define Your Goal

Before designing, clarify what you want to achieve. Are you looking for direct sales, lead generation, or customer retention? Understanding your customer's needs is the foundation of a successful campaign.

💡 Pro Tip

Define a clear Call to Action (CTA). What is the ONE thing you want the recipient to do after reading your card?

2 🎨 Design Your Postcard

Start by creating a document in your favorite editor. We recommend using our templates to ensure perfect dimensions.

Dimensions: 154 x 111 mm (includes 3mm bleed)

Download PowerPoint Template

Final Size: Din A6 (148 x 105 mm)

View Print Specifications

🎨 Example Postcards

Get inspired by our collection of example postcards across different industries:

Card4U View PDF
Advertise Lections View PDF
Advertise Seminars View PDF
Spice up Services View PDF

🖼️ Front Page

Use a high-quality, eye-catching image. Avoid clutter—let the visual tell the story.

⚠️ Color Mode

Use CMYK color space where possible. While our pipeline converts colors automatically, designing in CMYK ensures the printed results match your screen expectations.

3 ✍️ Personalize Your Message

You can either add text directly to your design or use our Bulk Upload feature to personalize every single card automatically.

🚀 Power of Bulk Upload

Upload an Excel or CSV file. Map your columns to tags like {Name} or {City} and use them in your message: "Dear {Name}, how is the weather in {City}?"

⚡ Efficiency Workflow

Iterate first: Start by designing a single card. This allows you to check the layout and text in real-time. Once you are happy with the result, you can edit it and proceed with the Bulk Upload.

Save time: Since each postcard takes a few seconds to generate in our pipeline, refining your design on a single card ensures you don't waste your time waiting for reprocessing a large batch of hundreds of cards.

📦 Layout Note

Keep the right side of the address area clear for postage and addressing. Focus your personalized message on the left side of the back page.

4 📲 Add Conversion Points (QR Codes)

Bridge the gap between offline and online. Every postcard can receive a unique tracking QR code.

Common Uses:

Learn about QR Tracking

🔗 Advanced URL Redirection

Our system allows you to enter a target URL that will be encoded into the QR code. You can update this destination even after the campaign has started!

How great would it be if your customers could write to you directly via WhatsApp?

With the QR code, you can even lead the customer directly to your WhatsApp chat – with a pre-written message, so your customer doesn't have to do anything else but send it.

WhatsApp Link Generator

Create a link that automatically opens a WhatsApp chat with a pre-filled message.

Including country code (e.g. +49 for Germany).

Ready to launch your campaign?

Start your campaign now or schedule a call for custom solutions.

Create Campaign Schedule a Call